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With the way games drop in price so fast you think publishers would get wise and just lower the goddamn price from the get-go. Any game will drop by at least 20 bucks in a month. Guaranteed.....well almost. Also, stop making so many collector's editions. They end up having too many and stores end up selling them from $20 on clearance. A waste.
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With DLC I thought the point was to keep your sales up after the big drop after the first month. To continue making tons of cash after that period.
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Also known as the long game, to make up for the fact they're not making thier sales up in the initial month like used to work.
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Gotcha.