So it looks like the 3DS is gonna be $169 after August 12 and that Ninty lost a bunch of money this past quarter: http://www.dailytech.com/Nintendo+Announces+Poor+Q1+Earnings+Offers+3DS+Price+Cut+After+Weak+Sales/article22282.htm
Makes sense to me. The 3DS is riddled with problems. First of all, most adults have smartphones that suffice as mobile entertainment platforms. That market is likely lost to Ninty. The current market for the 3DS is fanboys and nostalgia gamers willing to drop $300 to play Ocarina of Time again. And while those markets are well-represented on the Internet, they won't make a platform profitable.
But the 3DS has a big market in children. But parents don't wanna pay $250 in this economy for a platform that seems like it's merely the cheaper DS plus a 3D gimmick. Ninty's marketing strategy doesn't do enough to differentiate the DS and 3DS as separate platforms. Ninty had better take a good long look at this issue before it ramps up the Wii U marketing campaign, or it will be another, potentially larger, bloodbath.