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Business - The Casual Bubble


sixrocket
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I think it might have burst.

 

Uber-casual gamers are turning more and more to smartphones and tablets, and consoles have been attempting for the last 5 years to draw in as many in the non-gamer demographics as possible.

 

Will any of these people buy a WiiU, or a Kinect2, or will they just purchase the latest iPad or phone, content with the games available online?

 

What do you guys think? Are we looking at a paradigm shift in gaming, once again?

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So impromptu survey:

 

Dean: would you buy a replacement for the Wii?

 

Mum: No, we've got a wii and it works. Even if we had the money for one I wouldn't get one cos we barely play on the Wii as it is.

 

Phones are eating into casual (and I'd say core too) handheld market, Wii is eating into the casual market. However I wouldn't want to make many guesses on plausibility of casual market next-gen, Wii was slammed ahead of release and then came out on top. Of course before that "casual" didn't exactly exist. Though if casual market does gain traction on Wii U it is much bigger than that of core.

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I think that instead of the "casual" focus we will instead see one of two things next gen, maybe both.

 

1) A massive surge of free to play games, as they have been pretty successful recently when done right.

 

2) A more numerous amount of cheap "indie" games that still cater to seasoned gamers much like the ones you often find in the humble indie bundle.

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The iPhone didn't slow down sales of the Wii when it released. Worth pointing out how not necessarily casual experiences from Nintendo did really well, like Super Smash Bros. Brawl and New Super Mario Bros Wii. There's still a market for sequels to those games on a new console. I'd say a more apt comparison is handhelds.

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Probably worth noting when the iPhone launched it didn't even have apps, let alone games. Stuff like that didn't come in earnest until several years in. Stuff like Epic Citadel n Angry Birds.

 

Yeah, the Iphone, when it launched, was very limited.

 

That comparison doesn't work at all.

 

Yeah but when it got the apps and all that it didn't seem to have any effect on Wii sales. There is no popular software on Wii that became available on the Iphone and all of sudden became massively popular. Maybe there is something I'm missing here, but I don't see the connection at all between the two.

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The connection is that casual players are not going to buy a dedicated gaming device to connect to their tv when they can satisfy their gaming desires on their phones.

But the software always sells the hardware. Your not going to get New Super Mario Bros on your iPhone. Or any Nintendo software for that matter.

Edited by excel_excel
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The connection is that casual players are not going to buy a dedicated gaming device to connect to their tv when they can satisfy their gaming desires on their phones.

 

But the software always sells the hardware. Your not going to get New Super Mario Bros on your iPhone. Or any Nintendo software for that matter.

 

But Nintendo software is only going to sell the hardware to the enthusiasts, not the casuals. Grandma doesn't care enough about a sequel to a game she already has to spend $200+ on new hardware to play it.

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The connection is that casual players are not going to buy a dedicated gaming device to connect to their tv when they can satisfy their gaming desires on their phones.

 

But the software always sells the hardware. Your not going to get New Super Mario Bros on your iPhone. Or any Nintendo software for that matter.

 

But Nintendo software is only going to sell the hardware to the enthusiasts, not the casuals. Grandma doesn't care enough about a sequel to a game she already has to spend $200+ on new hardware to play it.

 

But kids will want the new Mario Kart or New Super Mario Bros. Are you saying that Grandma is the one getting an iPhone which is far more than $200?

 

Like I totally understand how the casual market of adults has definitely shrunk but I don't agree that all these people have suddenly moved onto iPhones as their dedicated gaming devices and there is no market for a Nintendo console for those who actually bought games for the their Wii.

Edited by excel_excel
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Grandma might not be getting a smartphone but Mom certainly is. The cost doesn't matter: Everyone has cellphones, eventually most people upgrade, and most of these people upgrade to smartphones since they're so damn cheap. IIRC, over half of the phones in the US are now smartphones. I don't even think that's a recent statistic, either.

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I don't agree that... there is no market for a Nintendo console for those who actually bought games for the their Wii.

 

No one's saying that, we're just saying Nintendo can't bank on selling millions and millions of units to "non-traditional gamers" again. If that is their strategy they're going to be sorely disappointed. If their strategy is to target more of the "core" and the kids then they could do very well indeed.

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I don't agree that... there is no market for a Nintendo console for those who actually bought games for the their Wii.

 

No one's saying that, we're just saying Nintendo can't bank on selling millions and millions of units to "non-traditional gamers" again. If that is their strategy they're going to be sorely disappointed. If their strategy is to target more of the "core" and the kids then they could do very well indeed.

 

I think that's the key though, they aren't going to sell to the casual market but millions of kids have been exposed to the Wii and games like New Super Mario Bros and Mario Kart Wii. I mean I even saw kid buying with their parents when Monster Hunter Tri was released over here. That kid market will be at its biggest in years for Nintendo.

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I dunno, I think its a different market but its the same people....Nobody buys an iphone just to play games wheras they bought a Wii to play games. Its interesting to think about Kinect 2 which may be in the xbox console itself next time. Would that have any effect on sales really?

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