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Gotcha. Xmen incidentally is another good example the first few were meh. First Class and Future Past were much better.

 

Star Wars is a very hit and miss franchise, but also easy to hype as it has so much iconic short hand. The screech of a tie fighter, the whommmm of a light saber, some blaster sounds and you're set.

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There is a rumour that Joss Whedon has been approached for a Star Wars, because it seems everyone is (I can just imagine some execs sending out emails "Wanna do a Star Wars?").

 

While that sounds plausible, it sounded more like he wanted to step away from big studio pictures and focus on writing his own thing again.

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Potentially contentious opinion: I prefer Batman Returns to Burton's first Batman immensely. I always thought it was the other way around until I watched all the Batman films with my gf a few months back - she had never seen any of them. I was basically just waiting it out until Batman Begins which is my favourite.

 

While Batman '88 is decent and entertaining, it takes some really weird liberties with the story, and it doesn't have too much impact. Watching Returns right after it took me by surprise, even though I'd seen it probably 6 times. Powerhouse actors well-cast everywhere, a story which wasn't great but was entertaining as shit and fit the canon better than the first, some really nasty/gross stuff in there. Was awesome.

 

Also yes, Batman Forever is entertaining enough. Worth it for Riddler alone. But Batman & Robin? That is as bad as The Phantom Menace. Even the great cast couldn't save that one.

 

On-topic: I'm a casual Star Wars fan, so I didn't even know Lucas weren't involved in the new ones.

 

Suddenly everything makes sense.

 

Edit: Do people think that the new SW film is going to be "darker" because Disney realise that the main body of its fanbase are now in their 20s-50s? That it doesn't necessarily appeal to "just kids" that much anymore?

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Ethan gets it.

 

Instagram likes and shares take fewer clicks/taps than YouTube likes and shares, and are more likely to infect Facebook feeds, I think (although I'm not sure that Instagram can be set up to automatically  cross-post shares to Facebook.)

 

I also think it's cheaper/easier to pay Instagram for prominent placement of your clip in Instagram feeds than it is to promote your YouTube video.

 

 If you want to tease an eventual trailer, it makes sense to do it on Instagram and/or Facebook to create hype and let the consuming public know that there will be a YouTube trailer forthcoming.

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Okay next time we talk any legal stuff I get to post and go
"CowboyPoet gets it".

 

1. There is 1 tap to share on Youtube, at least on Android. You tap share and it takes you to the in-built system level sharing. There's no other way to reduce the tap count there.

2. As noted a Youtube video is embeddable and easier to view for anyone seeing the shared content on their FB/Twitter timeline (especially given Instagram n Twitter argy-bargy)

3. Purely on app installs Youtube is quite a bit larger than anything else (one of the few apps in the "billion installs" club).

4. On total userbase Youtube boasts over 1/7th of the worlds population, Instagram at 300million. Impressive but not Youtube

5. Instagram are a photo sharing site.

6. Instagram aren't like ever even mentioned when it comes to video. If you have video it goes on Youtube, following that you'll put it on Facebook*.

 

Also on the payment side of things, of which you n Ethan seem mixed. Ethan implying Instagram would pay Star Wars to put their teaser on Instagram, thus advertising that Instagram are having a crack at the Youtube/Vine market too. Could be likely, but more likely that Facebook would pay to make sure they get the exclsuive teaser since 1. They own instagram 2. They are really really going hard on for the video side of things. They really really want to be mentioned in the same paragraphs as Youtube when it comes to video hosting.

You however stated Instagram would be cheaper easier to pay or prominent placement compared to Youtube, which would be ridiculously hard to do compared to Youtube considering Youtube is owned by the largest advertising company in the world, and Instagram don't have a proper advertising platform (they make money by being owned by Facebook).

 

Likely no money has changed hands. More likely someone from marketing went "wouldn't it be cool to use the 15 second limit to post a few snippets of the upcoming trailer in Instagram". I have clients that do the same. Had a used car garage that really really wanted to be on Pinterest.

 

*FB also being in the Billion Installs club, and today announced that they've hit the record of 1billion users on a single day milestone.

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