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Angry Birds


deanb
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I have to be the only person on this site who is pro-AB.

 

I love to play it in the bathroom or sitting in the doctor's office. My kids love it. I'd totally wear a AB shirt to a gaming convention, partly out of love and, admittedly, partly just to start some shit with these people that call themselves "hardcore gamers". :)

 

I saw someone dressed up as an Angry Bird on Halloween and simply loved the costume. I'd totally wear it, because I could hide my fat underneath all that fabric.

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Who's anti-AB? Thinking that Rovio are over-valuing themselves at $1.2 billion (which I do, 500 million copies reeks of market saturation and not much potential for growth for that game) is not the same as not liking Angry Birds.

Edited by Thursday Next
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I don't think they are short-changing themselves. They obsviously made a lot of money on their investments, and still continue to turn a profit. When merchandising product, such as t-shirts, mugs, and commemerative plates from the Franklin Mint, the maker of the merchadise will typically take on the cost of production and pay the liscensee for the rights to put on their logos and such. Hence, AB is currenly a cash machine. I don't see them shrinking as a company. With cash flow like they have attained, allows them to make acquisitions and grow their own products. I can see their in-game advertising make in millions in revenue and pointing users to their next big project of theirs.

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it just smacks of the dot com bubble to me. I know it actually has revenue so is better in that sense, but think of all the established companies with proven track records and more clear long term plans, not just "we'll make another game". Certainly not something I'd invest in.

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I've already put in my two cents, but Gerbil, the point of investing is to gain the most out of young and/or thriving companies. Always going with an older company will net you smaller amounts due to how stable they've become. (Unless they're innovators, in which case you'll see more fluctuation.)

 

Yeah, there's risk. You could definitely tell that to a friend of mine who, quite frankly, stupidly invested in some new insurance company. However, Rovio is huge. I can not stress enough how widespread Angry Birds has become in the few years it debuted. Again, I've gone on about how that $1.2 billion isn't insane, even without the numbers Dean posted.

 

It's almost like Rovio has become a miniature Disney in that they could slap an Angry Bird on anything and people would gobble it up. I like the game, even have a plush and a shirt. I guess that means I'm a fan, so take my example and multiple it by the numbers.

 

EDIT: More clarity, less "one sentence."

Edited by Atomsk88
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thanks for explaining the point of investing to me :/ but it's still all based on one product. I'm not saying that it won't be successful for a few more years to come or indeed that it won't become bigger than Disney I'm just saying that it is not much of a track record to arrive at that value. Angry birds has certainly caught the zeitgeist of the whole app/casual gamer thing but there is nothing to say their next game will have the same appeal indeed history is littered with one hit wonder companies.

 

I don't want them to do badly, I'm not saying they won't be worth that much when they float, what I'm saying is until they've proved they can repeat that success with another brand it is a really hot valuation.

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Yeah the thing with Disney is they don't just have Mickey Mouse. atm that's all Roxio have to offer.

 

What are Roxios plans once people get bored of playing Angry Birds? That's what I'd want to know as an investor.

See, I think that's the key here, and something that's become rather difficult to determine. The whole Angry Birds event in itself is a phenomenon, gaining the notoriety it has while leaving people wondering just how. I've mentioned how there have been a number of studies as to why people keep playing Angry Birds, and in truth it is kinda amazing when you think with how simplistic the whole game is, people just keep coming back.

 

It's not like there are that many collectibles even. My theory: through its charm and ease of use, with a simple but potentially more challenging goal, people find themselves hurling more birds. For a mobile app game, it's a great mix.

 

Already the other top app games have begun to fizzle out, though not to the point of obscurity mind you. Truly, nothing in the mobile realm can topple the Angry Birds Juggernaut.

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