Well then surely it's only fair that cars drive at a few miles an hour so as to be fair to the horse and cart industry? Blizzard can directly sell to the consumer their own product and at a much higher profit and an earlier release. So why not do that? I thought you were all for a free market. If a company can offer a better product(or more a service here I guess) and at a higher profit then more power to them and all that. Then it's up to the consumer, early access (though with potential hiccups) by buying it through Blizzard. Or a disc copy, potentially for cheaper and a few days after the main hiccups, but several days after most other people. Heck. "Pay $10, get early access" or "Pre-order Heart of the Swarm, get early access", "Buy 6 months of WoW membership, get early access". Make even more profit.