Maybe if the award show was focused more on the awards and not basically a primetime ad for GameTrailers (he'll, they even have Geoff Keighley producing the show, what did we expect?), us gamers might actually respect these.
The GDC awards, and maybe the BAFTAs, are the only ones people take seriously. And with good reason. If the writers have to resort to weed and basement-dweller virgin jokes to perpetuate a stereotype, rather than the slightly more sophisticated people we actually are, then of course we're going to roll our eyes and deny their existence.
You stay classy, Spike.