how do you trend research?
It is like, Trend Research-Lite. Mostly following blogs and fashion shows and magazines and then picking out The Big Ideas for each season & then making big "inspiration boards" specific to whichever project they need them for. Only some of it is actual fashion though, I mostly pull for graphic trends. Like, I have been trying to convince them that handlettering is not as cool as they think it is anymore, (not to mention a production nightmare when you are doing versions for spanish and french) and I have to show them what IS cool now but since the company I work for is supposed to be a bit uncool I have to help them figure out exactly where to sit on the lame-to-awesome spectrum.
If that makes sense?