So with the people behind Lord of the Rings online announcing they tripled their revenue after going free to play, one might begin to wonder if the current philosophy behind MMO pricing structures needs an overhaul. Having a monthly subscription has only seemed to work for a few recent MMOs in the long term, but at the same time when it DOES work, it works pretty well. So what do you think? How should MMOs be priced? Try to think in terms of structures that benefit both the consumer and the developer.