So what exactly causes a game like Angry Birds to become a household name? I've played it a couple of times now, for only about 5 minutes or so, and I'm very perplexed. I don't fully understand what qualities games like that have which make them just super popular among the casual non-gamer crowd vs. the thousands of other great mobile games. Is the mobile game market really more of a fashion show? Does being popular and hip matter more than the content or function of your application?
Also, I disagree with Dyack and other developers who think that the mobile market has any sort of effect on the core gamer market. It seems much more likely that they're two mutually exclusive markets.