Rolex already beat them to it.
An expensive watch like a Rolex, Philippe Patek, Hublot, Omega, will retain it's price, and may well go up in value. It will always be relevant, and will be passed down through generations.
The Apple Watch 1 will be relevant for about 5 years, functional for up to ten and be worthless by the time you are ready to pass it on to your kids.
Douchebag logic in action.
Which part of this is "douchebag" logic? Expensive fashion watches remain expensive, just like any other item of jewellery. This means they can be considered a (not necessarily brilliant) investment and are often passed down as heirlooms. Expensive gadgets tumble in price until they are practically worthless except as the occasional museum piece.
I'm afraid it's just the standard logic being employed.