That is the real issue. I only said the above to be like "I don't blame Lego that much for not having the domain already registered"
Yeah, that's really the only unsavoury point for me. Mitigated somewhat by that fact that it pointed to stuff related to Lego Dimensions. If it had pointed to Polygon's front page, or an unrelated Mcwhertor article, I'd be less inclined to give him a pass.
Very true, although in Lego's case, they hadn't even technically announced Dimensions yet and, if they wanted to keep it secret, buying the domain 'legodimensions.com' wouldn't exactly have been subtle.
Still, McWhertor pls
You can anonymously register a domain so that a WhoIs won't show the actual owner. Then for all the outside world knew it could have been John Legodo setting up a website for his mains electrical installation services.
But then fountain-of-knowledge TN shows that even that argument wasn't well-founded.
Yeah, sucks to be Lego – sucks even harder to be ethically-problematic McWhertor
It'd still show up as a registration of "legodimensions.com" though, and concatenated like that it would almost certainly be read as a Lego thing, though I suppose it could be a wiki detailing the size and shape of every lego block.
In an ideal world Mcwhertor would have gone all the way through to "Buy It Now" then sent Lego an email saying that the url wasn't purchased and waited to see how long it took for the domain to be snapped up. Such is life. I'd chalk this up to a no harm, no foul.