Yeah, the price cuts come hard and fast for some games that need it. I doubt that any company is going to give up the early impulse $60 buys. I just keep hearing more and more journalists calling for a tiered structure. Now, I will say an advantage to an immediate $40 price would be that perhaps more people will buy the game initially which could spread word of mouth and you could possibly garnish better review scores (reviewers seem to care so much about value).