I know you're asking for Dean but:
Intel vs. AMD isn't exactly like Pepsi vs. Coke. Its more like getting a Corolla or Camry (Or better car). Corollas are fine cars but there comes a point that you will pay too much for a Corolla, thus it make more sense to go with a Camry or a better car. AMD has great CPUs but at certain upper price ranges, you should go for an Intel since they run better and such.
For the RAM, for most PC gamers, I heard that 8GB will be enough for anything you throw at it. More doesn't really make your computer that much better, in most cases. Its like more frosting on a cake. Its good but you don't have to have the extra frosting. You just could get 8 GB and call it a day. As for quality, check the timing on those RAMs. I have litter idea on what makes a good RAM but the lower the timing, the better.
GPUs... you can most likely find benchmarks for those to compare.
As for SDD... get one if you like but use it for the OS and other crucial programs and such then get a regular 1 TB or so HDD for all the other stuff. I personally doing that and I find it to be good. Boots much faster than my old computer and I can start using my computer once it gets to the desktop.
And oh yes it can get expensive but if I predicted correctly that this should last me 4-5 years... it will be well worth the cost, imho. Its my baby. I put her together with my own hands and gave it life. The first time I powered it on, it didn't go because... I didn't flip the power switch. So I did and tried again, it went but then... stopped. Worried... I checked everything thing again, adjusting this and that. Third time was the charm and I went
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As a side note, I never used the static thing when I built my computer...